the first thing i have to question is that who is baudrilliard? i mean what is he? He is considered a postmodernist even though he argued against postmodernism. i agree with his thoughts on marxism and how you have to use sign as well as the other aspects of marxism. Sign has so much value today, it drives our economy, without sign there wouldn't be brand names and symbols that people desire which would defeat our economy. Preexisting sign-value is important because we need a basis to branch off of for anything.
the idea of exchange-value and use-value is an interesting concept, losing sight of how much effort is put into the construction of something disapears when it is converted to a money value. I can see how people may lose sight of it's value, but the price of the object in my opinion reflects the work that has gone into that product. Baudrilliard gets it right when he talks about this and that it doesn't matter who produces it but that it is constantly produced because in capitalism it's all about new products for the consumers.
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